4/24/2024 0 Comments Instagram cool logo![]() Let's face it: your logo is one of the most important aspects of your business identity. So, when is the right time to update your wordmark or logo symbol? ![]() The critiques and drop in sales proved otherwise. According to the Brand Journal, Gap was simply experiencing “brand fatigue” after having the same logo for over 20 years and just felt like a brand update would be good for the business. Well, it appears that even Gap's team was excited to modernize without putting much thought into it. ![]() As a result, the business lost sales and had to spend millions of dollars to revert to their old identity. What happened? Customers felt the change didn't represent the brand story well. Gap changed their 20-year-old logo in 2010 and then backtracked fast due to public outcry. This decision can even end up costing your brand and affecting your relationship with your fan customers! Just like what happened to Gap: This makes deciding to update and launch a new identity even more crucial. In fact, according to the latest numbers, consistent branding presentation increases revenue by 33 percent! This is because customers appreciate it when a business has a consistent identity. And many iconic businesses, like McDonald's, Pepsi, and Nike have kept the same logo for years before considering a change! If you've scoured the internet you've probably seen websites talking about modernizing logo designs every 5 to 7 years to stay relevant.īut let's not take that as a rule of thumb.
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